Meticulous Research®, a prominent global market research company, has published a report titled ‘Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography - Global Forecast to 2031.

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The report indicates that the global augmented analytics market is projected to reach $104.4 billion by 2031, demonstrating a robust CAGR of 27.4% from 2024 to 2031. This growth trajectory is primarily driven by the increasing demand for data-driven decision-making and the rapid adoption of cloud computing technologies that facilitate the scalability and deployment of analytics solutions. Nevertheless, concerns regarding data privacy and security pose significant challenges to market expansion.

The rising application of augmented analytics in sales and marketing is expected to create new opportunities for stakeholders in the market. However, the complex integration of these analytics tools into existing business processes presents significant challenges. Additionally, the increasing trend of incorporating machine learning and natural language processing technologies within augmented analytics frameworks is noteworthy.

The augmented analytics market can be segmented based on various parameters: offerings (software and services, including training, consulting, deployment, integration, and maintenance), deployment modes (cloud-based and on-premise), organization sizes (large enterprises and small & medium-sized enterprises), applications (including marketing and sales analytics, financial planning and analysis, supply chain management, human resource management, business intelligence and reporting, predictive analytics, customer analytics, and others), end-use industries (retail and e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media and entertainment, energy and utilities, IT and telecommunications, military and defense, and others), and geography. This report also evaluates competitors and analyzes market dynamics at both country and regional levels.

Offering Insights

In terms of offering, the market can be segmented into software and services. In 2024, the software segment is anticipated to dominate the market, accounting for over 64.0% of the augmented analytics market share. This significant share is attributed to the increasing adoption of augmented analytics solutions that enhance operational efficiency and reduce human errors. Furthermore, advancements in cloud computing technologies contribute to the scalability of these analytics solutions.

Conversely, the services segment is expected to register a higher CAGR during the forecast period. The increasing demand for support and maintenance services that ensure regular updates to algorithms and data processing pipelines drives this segment's growth.

Deployment Mode Analysis

When examining deployment modes, the market is categorized into cloud-based and on-premise solutions. In 2024, cloud-based deployment is projected to account for over 66.0% of the market share, with a higher anticipated CAGR during the forecast period. This growth is attributed to the growing need for reducing employee workloads through the adoption of cloud-based solutions that manage infrastructure and software updates.

Organization Size Perspective

In terms of organization size, the market can be segmented into large enterprises and small & medium-sized enterprises (SMEs). In 2024, large enterprises are expected to capture over 71.0% of the market share. This substantial share is driven by the increasing adoption of augmented analytics in large organizations to streamline global strategies and automate data analysis processes.

Conversely, the SMEs segment is anticipated to achieve a higher CAGR throughout the forecast period, bolstered by the development of on-premise infrastructure for subscription-based augmented analytics solutions tailored for SMEs.

Application Insights

The market can be analyzed based on various applications, including marketing and sales analytics, financial planning and analysis, supply chain management, human resource management, business intelligence and reporting, predictive analytics, customer analytics, and other applications. In 2024, marketing and sales analytics is expected to hold the largest market share, exceeding 24.0%. This share can be attributed to the rising demand for comprehensive data analysis to identify customer behavior patterns and enhance marketing strategies.

In contrast, the financial planning and analysis segment is projected to achieve the highest CAGR during the forecast period due to the growing need to minimize manual labor and errors in financial reporting.

Industry Segmentation

Analyzing end-use industries, the market can be segmented into retail and e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media and entertainment, energy and utilities, IT and telecommunications, military and defense, and others. In 2024, the retail and e-commerce sector is expected to account for over 22.0% of the market share, driven by the increasing demand for automating routine operational tasks.

Conversely, the BFSI sector is projected to experience the highest CAGR during the forecast period, attributed to the growing need for automation in regulatory compliance tracking.

Regional Insights

From a geographical standpoint, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to dominate the market, accounting for over 33.0% of the augmented analytics market share.

In contrast, the Asia-Pacific region is anticipated to experience the highest CAGR of over 29.0% during the forecast period, supported by technological advancements enhancing the deployment of augmented analytics solutions.

Key Players

The key players operating in the augmented analytics market are Salesforce, Inc. (U.S.), SAP SE (Germany), International Business Machines Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy Incorporated (U.S.), Domo, Inc. (U.S.), SAS Institute Inc. (U.S.), QlikTech International A.B. (U.S.), Cloud Software Group, Inc. (U.S.), Sisense Ltd. (U.S.), ThoughtSpot, Inc. (U.S.), Yellowfin International Pty Ltd ( A Subsidiary of Idera, Inc.) (U.S.), Pyramid Analytics B.V. (Netherlands), and Alteryx, Inc. (U.S.).

To gain more insights into the market with a detailed table of content and figures, click here: https://www.meticulousresearch.com/product/augmented-analytics-market-5991

Key Questions Answered in the Report:

• Which are the high-growth market categories in terms of offering, deployment mode, organization size, application, and end-use industry?
• What is the historical market size for global augmented analytics?
• What are the market forecasts and estimates for 2024–2031?
• What are the major drivers, restraints, opportunities, challenges, and trends in the global augmented analytics market?
• Who are the major players in the global augmented analytics market, and what are their market shares?
• What is the competitive landscape like?
• What are the recent developments in the global augmented analytics market?
• What do major market players adopt the different strategies?
• What are the trends and high-growth countries?
• Who are the local emerging players in the global augmented analytics market, and how do they compete with other players?

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